Blue Flower

541910 Marketing Research and Public Opinion Polling

This industry comprises establishments primarily engaged in systematically gathering, recording, tabulating, and presenting marketing and public opinion data.

Illustrative Examples:

Broadcast media rating services
Political opinion polling services
Marketing analysis or research services
Statistical sampling services
Opinion research services


Establishments primarily engaged in--

  • Providing research and analysis in economics, sociology, and related fields--are classified in Industry 541720, Research and Development in the Social Sciences and Humanities; and
  • Providing advice and counsel on marketing strategies--are classified in U.S. Industry 541613, Marketing Consulting Services.
2017 NAICS   Corresponding Index Entries
541910   Broadcast media rating services
541910   Marketing analysis services
541910   Marketing research services
541910   Opinion research services
541910   Political opinion polling services
541910   Public opinion polling services
541910   Public opinion research services
541910   Sampling services, statistical